Exactly right. The one that came in conversation waiting for the eclipse was genetic editing of fetuses to eliminate inherited disease. Setting aside the whole 'designer babies' as a distraction imagine a company that give free genetic treatment for couples seeking to avoid passing on known bad genes. When you walk that forward and look at the cost associated with treating, diagnosing, and supporting people that later get the disease, you begin to see a huge economic 'win' by giving them free genetic help early.