And, frankly, my measly 200GB isn't much data. A 2TB HDD costs under $100 and could cost $500/mo to back up with tarsnap. It would still have been $5/mo with CrashPlan.
I get that Colin is basically just charging the S3 costs plus a small margin, but the reality is that S3 is far too expensive to be used to store low-value consumer data.