If one counterfeits a chip using something that will not work at all, why put any chip inside at all? Why not just place a resistor between VCC and GND?
Other people - scam artists - see what's being searched for, and take a different IC in the same package and remove the existing markings, and put new fake markings on. They then sell this as the other IC.
By the time the ICs are tested the money has gone. (Which should be a hint - if they're not offering regular invoicing and 30 days payment they might not be trustworthy).
tl;dr not enough people design _for production_, and it makes things much harder.