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halvar flake (Google P0 security guy) talk a bit about it in the last Black Hat Asia : https://www.youtube.com/watch?v=JCa3PBt4r-k.

Basically he says that even Google is puny (in terms of production units) in front of Intel or Samsung, and cannot ask for custom firmwares.

Hardware security is currently a shit show because of global monopolies/"oligopolies".

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If Google is tiny in Intel's eyes, who isn't?

They operate a top 3 cloud service and have enormous internal data centers as well.

Companies that act as OEMs for enterprises most likely have a larger footprint of Intel installs than Google. Any single companies usage of a product is dwarfed by how much effective installs a large OEM might have.

Maybe if Lenovo, Toshiba, Acer, Dell, etc all asked Intel to provide said blobs (and the threat was tangible) then they would probably reconsider.

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