Shouldn't motivation count? Shouldn't liking something, wanting something count? Would you do a good job if you don't like your job, think it was sold to you? Or, would you do a good job because you can't wait to go to job every morning?
Isn't what you say exactly what Damore's claim is? It's not like Caltech was rejecting women, but that women were not chasing education at Caltech. It was their decision, their choice to not go to Caltech. They were making choices on their own that had impact on how numbers at Caltech panned out. It's good to advertise to new potential candidates to join the college.
Has anyone spoken to women who joined Caltech only because of the hard sell that they did, later to drop out and do something else?
Why can't we trust women to make the decision about their career?
Amazon hired someone from car manufacturing to build the data centers. https://www.wired.com/2013/02/james-hamilton-amazon/ I can get behind that completely, it makes sense. Google wanting more of certain gender doesn't make sense to me.