Maybe they're just stupid, but then again maybe the name's intentionally creepy? Now it's registered in everyone's minds that they are being watched by Perfect Citizen (which is just a 'research program' really, wink wink). This could potentially cause mischief-makers to resort to pathological behavior to cover their tracks that can be detected more easily. Or maybe there would be a scarecrow-effect: people will behave because they know someone's watching them.