With W10 you must enable location service to enable "sunset to sunrise". If you keep LS disabled you can only mechanically set up & down times, which slowly drifts by seasons.
With f.lux you can insert your location manually.
With f.lux you can insert your location manually.
And in general, if I need to wake up early, I'd rather the monitors be at their bluest immediately, and not wait until sunrise.
A fixed schedule is better than the fancy sunset times.
To each their own of course - if it bothers you, don't do that ;-). But from personal experience I can assure you that not everyone minds a reddish screen before sunset (honestly, many visitors don't even notice unless there's some other screen right next to it).
I'd rather just give it to F.lux. MS will use it to sell me Bing search results.
I thought it was something like when websites ask for your location temporarely.