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I think it's safe to say you're underestimating Disney, they don't just knock out a kids film every year or so - they invest heavily in R&D and are pioneering many tech fields, animation, haptic feedback etc.

They know how to do tech, ever heard of the magic band? https://www.wired.com/2015/03/disney-magicband/

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I understand they know how to do tech. Magic bands and their backend systems only really have to handle the number of visitors at their parks and hotels. I think that is much smaller scale than engineering something to provide streaming on-demand movies to the globe (which should be their goal). For their original content, they won't have licensing restrictions like Netflix does so the only thing holding them back would likely be tech.

Also from the article, they aren't doing the tech. They bought stake in a company that does MLB and ESPN streaming.

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