Milo Yianoppolos, who most of the time markets himself as an anarchistic troll, will put on his serious face and claim that he is worried about trans people because it's a mental illness and he just wants them to be treated, rather than play along with their disease. And cite studies etc.
Then he'll have a rally and personally attack a trans student. Which isn't really how a serious scientist approaches the mentally ill.
He also attacks overweight people "for their own good" as they need to get healthy. Then he takes a picture of someone he sees at his gym to mock their weight as they work out.
The Bell Curve is a great proto-alt-right example, where the author will say with a cheeky grin that he never actually said that black people were genetically inferior, even though everyone who read it clearly got that message,whether they agree with it or not. And when he wrote a book saying black people have never contributed anything of any worth to music, why that's just objective science.
The Orwellian double talk of Trump is another classic example. More jobs via trade wars. Yes the author is right, a critique of pointless trade wars shouldn't be called anti-jobs, because journalist should be (and to some degree are) calling Trump's proposals anti-jobs themselves. Why on earth would you think this a valid example to give? It's an obvious con job.
So at some point, you realise that people are just playing a game with you.
But no, surely this man who thinks gay rights are a Marxist plot to take down capitalist America, surely he is only interested in seeking the unvarnished scientific truth?! Fool me once..