They know exactly what they are doing, and what they are doing is creating outrage and profiting from it in this eyeball-click-ad driven journalism economy.
Very few are going to have the wherewithal to forego hundreds or thousands of dollars in ad revenues for the sake of a slightly more gently or fairly worded headline or article. The incentives just do not match up.
"Google CEO cuts vacation short to address controversial memo that argued women aren't biologically fit for tech jobs "
https://twitter.com/CNN/status/894904419766108161
"A Google engineer argued that women aren't biologically fit for tech jobs."
Then CNN converts that emotionalism and clicks and comments into ad dollars.
It's exactly why the media LOVES any controversial "wedge" issues. They polarize people, and polarized people argue incessantly. And people who are arguing == views and ad dollars.
https://www.reddit.com/r/politics/comments/65vl4v/cnn_treats...
"However, portions of the memo violate our Code of Conduct and cross the line by advancing harmful gender stereotypes in our workplace. [...] To suggest a group of our colleagues have traits that make them less biologically suited to that work is offensive and not OK."
https://www.blog.google/topics/diversity/note-employees-ceo-...
It is a different kind of error than Gizmodo labeling the thing an anti-diversity screed.
> They know exactly what they are doing...
Because you referenced one of the most oft-quoted blunders[1] of Rubio's 2016 primary campaign I can't tell if you're serious or not. It really detracts from the point you're trying to make.
[1] “And let’s dispel once and for all with this fiction that Barack Obama doesn’t know what he’s doing. He knows exactly what he’s doing.”
I deliberately referenced it because I wanted to convey that there was nothing implicitly wrong in the wording he (Marco Rubio) used, and that the blunder wasn't specifically about to the wording but the use to which it was put, and that the same wording _can_ be used properly too, as I hoped I did.
I've said this before, nice username.
I think we're just at the point where thinkpieces criticizing the initial wave of thinkpieces are now vogue and profitable.
(FWIW, I believe the wave of misleading or negative coverage of this memo is partly the fault of its means of original publication and distribution. Right, wrong, or indifferent, the way in which unorthodox viewpoints are offered to the public can dictate how they're received and interpreted, and this was not "groomed" to be received well, regardless of the merit of its arguments or lack thereof.)