Oh man, if there was a way to find sites that use that new mobile pattern where the ad slides up as you scroll down, I would nuke all of those sites from orbit.
Stop visiting those sites -> ad revenue dries up -> problem resolves itself. But my approach is woefully idealistic.
Besides ad-based sites, some of the sites that I've seen scroll-jack the worst are small hip restaurants. To some degree Facebook and Yelp have started to make restaurant sites irrelevant but I still end up clicking through frequently for the most up-to-date menu.
They install more analytics, A/B testing scripts and survey popups to figure out why.
It also assumes that the owners will know WHY the ad revenue is drying up. They may assume it has something to do with the content.