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You don't have to wonder where their money goes - take a look:

https://static.mozilla.com/moco/en-US/pdf/2015_Mozilla_Audit...

I think it's disingenuous to imply that commissioning a font and working to keep the web open are somehow mutually exclusive goals.

If you're arguing against custom typography, I'd respond that creating a custom typeface is a really worthy thing and exciting to see, especially since they're open sourcing it and sharing it with the world.

But I think your main thrust here is that it comes off as Mozilla acting aimless? It's a fair point, and it makes me a bit sad to think that Fira Sans has completely gone off of their radar now.

We didn't throw away Fira Sans, which is the typeface of Firefox. However, we wanted to update the Mozilla brand apart from the Firefox brand, and so Zilla Slab was commissioned.