A flexible review process is part of the goal of the project, and the developers are responsive.
They are thinking that this might be different but I guarantee you there are plenty of other University Professors that would love to have the title of Chief Editor to make them look good to their school's administration and ease their research load.
The problem is not that at least one such paid-access journal exists, it is that it takes time for any journal to earn reputation. Once that happens, you probably get a lower teaching/research load as an EiC of an open-access journal as well.
I would work on getting people to use Open Journal search engines but then they were disappointed in the inconsistent quality of journals.