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This article reads like an annoying friend kept instant messaging me while I was away from my desk to narrate a petty internet social encounter as it was happening, then I come back with my Starbucks Frappathingie and furrow my brow because I have six pages of IMs filled with condescending "can-you-believe-this-guy-is-so-stupid-ha-ha-what-a-troll" drivel in the window's scrollback history.

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Agreed completely. Not only is this not even news, it's not worth caring about... it's just a squabble with TC being the loudmouth, rallying it's readers against some target we're supposed to care about because they said so.

I think how AP deals with this situation is interesting regardless. I'd take it as a nice example of how NOT to do PR work for your company.

The best thing AP could've done, would be to pay the 17.50$ with a nice gift card, buy the headphones for all their CEOs or "come clean" in some other humorous way. Instead, they behave like a little child.

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