I agree with you completely. I had hoped they Kickstarter would take note of the fact that no individual can google a topic, view a product on Amazon, or really even think about a topic/product that it does not begin to show up on their FB feed, on news sites thanks to google ads or in their email box from Amazon.
I thought for sure that Kickstarter would do the same but like you, they send info about the projects they support. As a result' I did unsubscribe many months ago.