I think it has to do with the traditional app model slowly being phased out.
There is a huge saturation of apps on every major platform and it's getting harder and harder for new devs to get enough userbase that way.
There is a huge saturation of apps on every major platform and it's getting harder and harder for new devs to get enough userbase that way.
The problem isn't that it's harder. Harder just means it takes longer. The problem is that most founders and investors are just copying the same strategies that worked ten years ago for Facebook and Twitter. So most funded startups are just shutting down after 12 - 18 months with the investors losing all their money.
Hasn't this been true since startups existed? Most startups fail, everyone knows that.
I think what's new is the string of high-profile companies who have raised lots of money, released a product, and then shut down only a few months later. (Peach, Meerkat, Talkshow, etc.)
It's by James Whittaker. Basically people are downloading and using way less apps than a few years ago. Today to get the users to use something it has to be sortof built-in the ecosystem in an other way then simply forcing someone to go search for and download a specific app.
e.g. Google Play Music replaced spotify for me when I used android. It can now play podcasts (like Apple's podcasts app) and also recognize music playing (like Shazam). Google's Inbox replaced Dropbox's mailbox. Google Map has a lot of features I used to find in Waze, even some extra ones (like Timeline). etcetc
It reminds me of what Microsoft used to do: embrace, extend, extinguish.
I guess they still do it on the enterprise level. But they have fallen behind in terms of consumer ecosystem.
In the SEO world you used to be able to put a keyword on a page 1000 times and then make the text white with CSS and rank #1 and make bank, now that gets you penalized. Spamming backlinks used to work, now it gets your site de-indexed.
You have to have an edge that separates you from the competition if you want to succeed
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