Choices, the answer is people choose to behave as they do, when they do and how they do.
This is also the guy who says that "Activism does not work. Grand social movements do not work." But I guess the Civil Rights Movement, women's liberation, and the LGBTQ movement don't count?
This is a serious problem I see with many tech / CS inclined people: in which useful abstractions become the map in which they see the territory.