First of all, the Consumer Contracts Directive replaced that in 2014, no?
Second, how exactly would this have protected the buyer? Maybe no restocking fee and only difference between free and basic shipping? In EU, does seller HAVE to pay for return shipping?
Third, you know that "protection" isn't free, right? You're paying for that in terms of higher prices and lost economic opportunities.
Finally, the pro-EU, anti-US condescension laced with pity is so tiresome and ignorant. We get it, things work differently there. Some are better, some worse. It's hardly paradise.
(For the record, I've lived in the US and the EU.)