I find this really enlightening when all I've ever heard about from the under 30 generation was how they were going to "do thing different" and always apply social conscience.
The study found that it can exaggerate a company’s valuation by as much as 94 percent.
Ratchets can inflate a startup’s value by 56 percent or more, the study said.
etc.
Many if not all of these "techniques" sure sound old school to me.