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OK, I'll help explain why I downvoted you. It probably would have taken you less time to google "impossible foods burger" than to write your question. More importantly, by starting of your question the way you did, you seem to be implying, intentionally or not, some level of smugness that "don't these guys know soy burgers have been around for 20 years."

Here is the Impossible Foods FAQ: https://www.impossiblefoods.com/faq/

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I read the article. It didnt say. I even googled leghemoglobin and found that its in all soy/tofu, so that didnt seem a differentiator. I expect other people here will have the same question

Honestly yes if you cant be clear what your business does where others have failed IMO at the very least your marketing team is failing

The business doesn't DO anything different.

Soy burgers have been around for 20 years and that has been 20 years of failure.

Vegetarians might not care how the product tastes, especially if they make their culinary decisions for ethical reasons. But this is the first time meat eaters are actually saying that they might use a veggie product just because they like it.

That is a big deal.

Yeah, and Impossible purposely sells these in the meat aisle because they want to complete against the meat burgers, not against veggie burgers.

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