Tofu/soy burgers have been around for >20 years already. How is this significantly different?
[Edit: way to be downvoted instantly for asking a serious critical question. Remember when hn prided itself on a higher level of discussion than reddit?]
[Edit: way to be downvoted instantly for asking a serious critical question. Remember when hn prided itself on a higher level of discussion than reddit?]
Here is the Impossible Foods FAQ: https://www.impossiblefoods.com/faq/
Honestly yes if you cant be clear what your business does where others have failed IMO at the very least your marketing team is failing
Soy burgers have been around for 20 years and that has been 20 years of failure.
Vegetarians might not care how the product tastes, especially if they make their culinary decisions for ethical reasons. But this is the first time meat eaters are actually saying that they might use a veggie product just because they like it.
That is a big deal.