1) I'm a long time miner who owns a massive wealth of Bitcoins.
2) I fund some developers to create a hardfork.
3) I dedicate a small percentage of my mining power to prop up the new coin.
4) Coinbase adds support for the new coin.
5) I deposit all my new split coins at Coinbase, trade for BTC, and withdraw BTC.
6) Using the rest of my mining power I then reverse the depositing transactions to Coinbase by double spending.
7) Profit.
I think it's positively absurd that _any_ exchange is supporting BCH.
But to each their own peril.