Which was essentially they are treating the new Bitcoin cash as a shitcoin, aka not supporting it.
They took the position that if you want your "free" Bitcoin Cash, move your BTC out of Coinbase.(1)
This led to the inevitable service decay & delays that CoinBase has become well known for in the bitcoin community whenever leading up to a high volume event. (2)
And yet their internal PR team has given somewhat measured responses that "if Coinbase decides to support Bitcoin Cash in the future, it will distribute the balances that accrue at the time of the August 1 fork." (3)
The article w/that nugget goes on to state that when Ethereum split "Coinbase eventually let customers withdraw their share of the new currency, known as "Ethereum Classic," even though it still does not allow it to be bought and sold on the Coinbase site."
Seems like a risky bet not to just say something closer to "Hey if Bitcoin Cash is a thing and worth more than 1% of the original BTC we'll support it. If it's not at the end of 90 days we'll give you a way to take it out either way."
Judging by the volume of concern and disdain from newbies in the Bitcoin forums a lot of people got woken up by this event and what it means to have your decentralized currency controlled by a central authority.
(1) https://blog.coinbase.com/update-for-customers-with-bitcoin-...
(2) http://bitcoinist.com/mass-exodus-from-coinbase-spawns-12hou...