A global company needs to be sensitive to these political/cultural differences and accommodate them. Even in the US where "privacy" is part of law, the legal system recently ruled that Facebook can continue to track users online even when they're logged out. So pretending that the privacy issue is one of "morality" is just borrowing the emotional power of the "morality" label for something that is not a universal law on the planet ... not even within aspects of the US. It is not different from a middle-eastern global company offering christmas discounts for its products in western countries, or Amazon not selling banned books in the countries they operate, or selling books on witchcraft and sorcery as though the books were of the same standing as, say, Principia Mathemtica.
Permitted? Do. Not permitted? Don't. ... unless the goal of your company is to champion a particular political ideology. So, frankly, this NYTimes article is, from a global perspective, "politically incorrect".