I had to lookup the name because I just remember his "Go Fucking Do It", which is one of the more ridiculous, low-effort, ingenious ways of making money from foolish first worlders enticed by a pretty landing page. "Set a goal, stake your money to it, and if you fail, you give your money to me; me, not a charity, and all of it to me, so you will have higher 'incentive' to succeed". The way it was spun as a "smart, incentivized way to accomplish your goals" was absurd, but I suppose enviable by other standards.