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The first thing that jumped out at me when I was reading this was: "wow, this guy is devoting as much if not more energy to marketing the product as he is to building it"

Definitely a lesson a lot of the HN crowd (myself included) could take.

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I had to lookup the name because I just remember his "Go Fucking Do It", which is one of the more ridiculous, low-effort, ingenious ways of making money from foolish first worlders enticed by a pretty landing page. "Set a goal, stake your money to it, and if you fail, you give your money to me; me, not a charity, and all of it to me, so you will have higher 'incentive' to succeed". The way it was spun as a "smart, incentivized way to accomplish your goals" was absurd, but I suppose enviable by other standards.

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