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Right. As we accelerate, the divergence from shareholders' desires and consumers' increases.

How is that a bad thing? Why would you not want to increase profit?

For starters, it takes the priority away from "serving us better" as the GP's claim was.

Serving customers better is a means to an end (i.e. maximizing profits), not an end it itself.

Indeed. Which was, I think, sillysaurus3's point: That the development is not actually about serving people better but more about profit. With serving people better being a means to an end at most.

As for why profit on it's own is bad: Because - as established - it's only about improving the lifes of the people receiving the profits - but readily externalizes the cost to everyone else.

Exactly. And not the only possible mean to achieve that end. For example, we've discovered that marketing has a much better ROI than actually building quality things people want.

Even if we eliminated money, we would be automating work to benefit us. That's the root motivation.