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When i dabbled in this area, most of the lower end work was surprised there was an ongoing need for hosting. Either directly or their own provider... They thought that once it was bought, it just 'ran' on the internet.

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To this I say educate them.

The danger with that is you educate yourself out of a job.

I meant educate them about running a technical product. By explaining the landscape, you can also tell them how you can provide that service. Without educating them, they don't know it exists. But since you allude to educating them on how to run it themselves, I agree with the other reply to you that an educated client is a better client. At least they will be happy you took some time to educate them (within a scope of what's reasonable for a nontechnical person), and they will possibly be disinterested/not up to the challenge and hire you.

In my experience more educated clients are better clients.

If your service can be so easily taught, you're probably not providing much value.

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