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Hopefully a step in the direction towards cleaning the internet from the blotch of online ads. Make the internet a place to learn again and an open platform where people and businesses can exchange ideas(and data), not the silo'ed short-term profit-mongering mess it has become.

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I agree that would be amazing. Sadly, for every big advertiser that cuts back, a million others are willing to fill the void with a slightly smaller bid in order to gain exposure and eyeballs on their product. And publishers will sell it to them to keep the lights on. And yet, prices go up year after year on increased competition. Google's profit was up 29% last quarter on stronger ad sales, and Facebook was up 71% over last year. A race to the top, or the bottom?

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