> If you are a top 10 site you won't need an EV, but if you are in a small business in a competitive market it could help.

This exact point is discussed and addressed in the article:

> What we're seeing here is that EVs are most frequently used by larger sites and as size declines, so does EV adoption. Now perhaps the commercial CAs are simply seeing this as a large addressable market for their product (which would bring us back to financial motives again), but clearly their view of who actually needs the cert the most is not consistent with those who are actually buying them.