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Huh? How is this content? QPX is "searching" on airline provided content.

OK, you could say that a QPX suggested route is content, but it's algorithmically built from on the fly constantly updated airline content. Very much like classical Google web search.

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You are right, it's not content. But currently many OTA have not much more to offer as content. The OTAs are pouring huge amount of money to get those reservations made on their site.

Do you think that Expedia and the rest are thrilled to see this move by Google. The OTA have stopped the disintermediation at consolidation and economy of scale, now they will have to go farther or someone else will.

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