William R. Catton, Jr., has a concept he calls "futile vilification", short version: "There is no point to another morbid wringing of hands over mankind's alleged "greed" or immoral myopia."
Longer, quoted here: https://www.reddit.com/r/dredmorbius/comments/2v3251/william...
Donella Meadows has a concept of 12 leverage points. "Changing personnel" doesn't even rate mention.
https://en.m.wikipedia.org/wiki/Twelve_leverage_points
The history of IBM, AT&T, and Xerox focusing on leasing rather than selling hardware is useful, as is a reading of the history of the publishing industry. Software is, in some ways, a development of that.