The entire premise of Zeit is something that I explained to him five years ago in a taxi ride. I was in active communication with Guillermo about developing the idea up until two years ago when he went silent for a month or two and I then I read the announcement for Zeit on Hacker News.
I'm sure he'll sell Zeit to the first high-bidder and completely throw the development team under the bus ( like he did to TJ at his last startup ).
If you don't believe me, you can just look at the Github activity for the Zeit organization. [name redacted] has copy and pastied the same Now project into new projects several times ( which deletes the commit logs of several contributors giving him sole Git credit for the projects ).