What I did a couple years ago was this:

- Go to yellow pages or something similar in your country

- Search for companies nearby where you live in a specific sector (for example hairdressing, car repair shops etc.)

- look for a template on themeforest or another site in this sector

- download theme, make for every company a version with their logo

- Cold email them with the demo page and tell them you would like to implement their site for xy amount. Well add a little more text :)

I only did this twice but both times I sent like 5-6 mails and got one company accepting my offer.