I think Netflix probably did it because people are inherently bad at being objective. For the average person, 2 stars for a movie and 4 for another isn't based on anything measurable, even they couldn't explain. I'm shocked at some of the amazon product reviews, most of which are 5 star reviews even if the product is absolutely terrible. Movies are different than products, but it's the same people doing the reviewing. Remember, the average user is not a thinking analytical HN user. Average people are much better at bool choices.
Whether the buttons do anything, I have no idea