The notion that a startup has A: deep insights into the nature of cognitive function that others do not; and B: devised and tested a paradigm that sustainably improves it, was always a little shocking to see claimed.
Importantly, Semmelweis couldn't offer an explanation for why washing hands helped, which seems to have greatly hindered his credibility. I said you were offering a germ-theoretic perspective, because we do (and must do) the same thing: How else should we separate the spurious correlations from the important ones? How do we separate superstition from good practice? How do we tell the crackpots from the creative? If we suspend the germ theory, what if there was something else going on at the hospital, and hand-washing was just something this guy noticed and latched on to? Then you'd be giving people the wrong advice---which is, after all, one of many reasons that correlation is not causation.