Microsoft has one problem - it struggles with it being irrelevant.

Years after years of shaming from angry penguins did their job. Now Linux is cool and Win is not. Well, Mac is now supposed to be even cooler.

Windows can't regain even a second place as a development platform unless, ... , it stops being windows. The negative connotation and "uncoolness," just sticks to anything that remotely touches Microsoft. Unless they can do something like a total market and product production approach U-turn as a company, they can't change their trajectory into the dustbin of history.