We have a small fridge in our small kitchen which will need replacing soon as the door has gone rusty underneath and the seal is beginning to go.
It used to be a standard size of fridge but they're all wider and deeper now (maybe to allow thicker walls for better efficiency - the internal dimensions are often no bigger) and we can't find a name brand model to fit in the space, only cheap budget brands. So it's good to know that a cheap fridge can be just as good.
Meanwhile, our other name brand white goods have needed replacing after 2-3 years each. It's impossible to find anything with a decent warranty. Strange to remember that my parents' fridge, cooker, washer, drier when I was a teenager were all older than me.
OTOH i don't sell fridges, so that's all just thinking aloud :)
I'm totally no expert, but any or all of that sounds more plausible than shipping cost issues; I did some quick googling and rough guesstimation (40ft container fits 67 cubic meters, so say 33000$ of goods, at around 1000$ to ship from shanghai to rotterdam), and I guess it's no more than a 3% surcharge; possibly less if you consider I bet I didn't find the best deals. It's not nothing, but neither is it particularly shocking (and you might save on trucking costs because you can pick the port and that port is likely particularly well connected).