> Honestly it looks good but it doesn't look to be really any better than anything already out there. Granted I haven't used it yet but judging by your wite's feature list and screenshots it seems like just another, generic ToDo list.

Hopefully that's because the temporary site I linked above was created literally in a couple of hours. The production homepage will have at least 50% of its real estate devoted to explaining why Matterlist is unique. There will be a block that explains major problems with existing todo lists and how Matterlist addresses them, and each of these problems will have a dedicated linked article explaining it. We do use some unique approaches to todo lists - for example, our approach to recurring tasks where we separate their definition and recurrences.

> I am highly skeptical on their Wunderlist shut down.

Maybe you're right, but I can't discount a complete shutdown. I'm planning to launch before the shutdown anyway (mostly because I need to build up SEO anyway), and I'll prepare some strategy / materials / campaings for the actual closure event, should it happen.