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He is saying in order to deal with cost overruns that can easily happen, you need to charge $300-$400/sqft

I mean, in NYC we're talking $1000/sq ft as being inexpensive. People are paying $2000/sq ft to live in flood zones.

Depends very strongly on where, exactly you are looking.

He's talking about LA not SF. Building anything in SF is even whackier then in LA.

I think he means square feet.