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Does it need to be a crippling problem before you do anything about it?

Even discounting that, the fact that their server bill will now be 6x smaller is justification enough? Even if the cost savings aren't quite that much (suppose they work out to be 50% of previous costs), if I was running a business I would totally be implementing optimisations that allowed me to halve my running costs...

Now we're a little happier every time AWS send their bills

One can make an argument that the CO2 and energy cost for wasted server usage is a decent reason for it! 6x fewer is not a small amount, that's a great result.

I thought this was in article already :)