It would be interesting to hear what they think the net gain is. Some places are pretty optimised already. Little Caesars, for example, usually has only 2 or 3 workers.
More like a white label offering. Which has lower margins, and requires the customers don't view their driver network as an asset.
After all, like Stephenson said, when you get down to it America really only does four things very well. Music, movies, microcode, and high-speed pizza delivery.