If they suss it out for one place, they can roll it out to many places. So yes scaling up is the whole idea.

Pizza factories make pizzas in batches, like 2000 times pizza Y. And they get frozen, no need for an oven.

Here you need to make X, Y and Z pizza for this order. Then just an X. Then 2 Y's and a Z. All need to be made from scratch and end up hot in a pizzabox. So quite different from the factory.