Now these people can own a Tesla without hurting their bank account. I think that there is a reason why car brands are either luxury or mass market but not both.
Then they have the (now current) TLX, RDX normal SUV, MDX luxury SUV, etc etc and their Model S is the flagship Acura NSX.
Yes, Acura is a "luxury" brand, but so is Tesla, even with the Model 3 out.
(Pretty sure Lexus is similar in branding/pricing with the Integra being equivalent to the IS 300 as the entry-level car, with it being a predominantly luxury brand. Obviously both Acura/Lexus are spinoffs of Honda/Toyota for the US/CAN market.)
Tesla has the early apple effect where people want it even though they don't know why they want it. Great marketing!
Yes, the upfront cost of the car is high. But on the other hand, the gas and maintenance costs make up for it. I completely understand the switch. Plus, the ride is nice, comfortable, and quiet for the passenger.
Any mechanical product with 1000s and 1000s of parts made by complex machines also, with 1000s of ways to make mistakes is going to have lots of opportunity for problems that need fixing.
EV gets rid of a ton of leak points compared to ICE. All the normal wear and tear stuff is exorbitantly expensive with Tesla because of how few shops can service them and you usually have to go through Tesla for parts.