If traditional economics, specifically "Econ 101" (which is actually what he disparages in the article) applied, the poor wouldn't be so dumb with their money, wouldn't be the biggest buyers of lottery tickets, drop out of school disproportionately just for being poor, etc.
According to "Econ 101", people are supposed to pursue their rational self-interest and maximize utility regardless of their conditions. Which is a bit of a problem with all of economics, and a huge problem when it comes to applying it to the poor.
Does that make sense?
I read an interesting paper a few months back about the lottery ticket thing. This guy's theory was that it actually was rational, because many poor people don't have access to bank accounts, they just buy a scratch ticket every day and that's effectively a probabilistic bank account. Dunno that I buy it. But a neat thought.