Average revenue per customer is flat. Marketing costs increasing. Average repurchase rate seems to be flat. Yikes.

Also this:

> [W]e anticipate adding additional products and increasing the portion of our marketing expenses focused on brand awareness and customer retention in order to drive increased customer engagement and growth in our net revenue from existing customers

When marketing is for "brand awareness" and "customer retention" that reads "we don't know how to acquire new customers profitably so the problem must be our brand". And brand awareness marketing is _very_ expensive.