In this case, I wouldn't call it bait because the information doesn't seem less important than the title makes it out to be.
I'd also agree that "no one is paying attention" because I'm a news addict and haven't seen a single headline about this in the last few years.
The Great Famine of China in 1959-1961 is 15 million dead according to official statistics, but is generally estimated in the range 20-40 million dead. With many, many more malnourished, hungry and so on.
I gave several others elsewhere in this thread. (Cambodia, Rwanda, Congo.)
North Korea in the latter half of the 1990s is comparable to this one.
Title does not match...
This does not qualify as clickbait.
The projected death toll is also below what actually happened to Cambodia in the late 1970s, in Rwanda in the 1994 genocide, during the second Congo War from 1998-2004, etc.
This is really, really terrible. You can say that without having amnesia about how many other really, really terrible things have happened.
Appeals to contrarianism/moral highground-ism: "Nobody is"... obviously some people are paying attention otherwise there wouldn't be an article about it. There is also the ego reinforcement that comes with the person being one of the "nobodys" that is paying attention.
Grandiose claims to grab attention: "Since world war 2"... Really? Tens of millions were killed, a genocide took place, and a nuclear bomb was dropped, and you're saying this is in second place? Give me a break.
Total clickbait
- Is this about the media not communicating what's important but rather chasing clicks/ratings?
- Is this about something that is actually wrong that needs to be paid attention to?
- Is this about the over saturation of non-profits and their inability to market well?
I guess I'll have to see for myself.