[1] https://en.wikipedia.org/wiki/AEREON_26
[2] https://www.amazon.com/Deltoid-Pumpkin-Seed-John-McPhee/dp/0...
http://mashable.com/2017/05/24/airlander-butt-plane-successf...
There's actually been more than one of these types of aircraft (known as Lighter Than Air - or LTA Aircraft), either as an idea or prototype throughout history.
[0] http://www.latimes.com/business/la-fi-lockheed-martin-aircra... [1] https://en.wikipedia.org/wiki/Lockheed_Martin_P-791
Is it not possible to have a modern airship with hydrogen as its primary lifting agent?
Air is about 1.2kg/m^3 at STP, so that's the theoretical maximum you can lift with a cubic meter of gas bag. (And you can only get that value if you could somehow hold a vacuum, of course.)
Hydrogen is about 0.09kg/m^3 at STP, so you can lift about 1.1kg/m^3. Helium is about 0.18kg/m^3, so you can lift about 1kg/m^3. Helium is twice as dense, but that only costs you about 10% of your lifting power since both are so light compared to air.
I see no reason you couldn't use hydrogen, but I don't know if anyone would want to take the risk. (Specific flaws of the Hindenburg aside, hydrogen is explosive across a distressingly wide range of mixture ratios with air.) If you did use hydrogen, I think the main motivation would be avoiding the use of scarce helium, not the minor increase in lift capacity.
I'm not sure of what its behavior would be with all its air sucked out, though.