But unless they work in embedded software, this is rarely a priority. In fact, this tends to be actively discouraged : in the good shops, reliability, robustness and security is the goal, in bad shops, that's bullet-point features and meeting unrealistic deadlines.
To get an idea of how optimization is poorly regarded, look no further than the infamous Heartbleed exploit of OpenSSL. One of the contributing factor for this bug was that the team used a custom memory allocator for performance reasons. After the bug was discovered, the team was actually blamed for it more than anything else that lead to the bug. And FYI, it was a real performance improvement, at least on some platforms.