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Wait until amazon offers its own coin...that is when the mainstream will happen and if these much less know are able to pull this valuation the legitimacy and hype will many x when amazon does it. They have already tested the waters with https://www.amazon.com/gp/feature.html?docId=1001166401

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What do you expect to happen? What advantage could a different coin give them over the one they already have? (Or Amazon gift cards, for that matter.)

Which part of this requires the blockchain? Vendors have been using 'store dollars' etc for decades.

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